3. In creating a workshop agenda, everything should flow appropriately. Someone that other people in the workshop will listen to, and whose Below is a plethora of free training games and activities. Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. 1. 6 colored paper hats or any recognizable hat symbols for each participant. Download these additional Insights Discovery Activities below: When writing a workshop agenda, it is essential to ensure that things flow appropriately. A strong brand will open massive opportunities, ultimately resulting in career acceleration. 4. Brand Marketing is the way that businesses or organizations highlight and bring awareness to products or services by connecting values and voice to the right audience through strategic communication. 5. Use Method. Source: Foodiggity. The ability of your business to provide the branding needs of the client. 9:30 AM to 9:45 AM introductions . +44 (0)23 92 297546 [email protected]. Plan the agenda (including time slots for each activity) Gather all necessary materials. Our in-person workshop expedites the process to creating a live website, active email marketing campaigns, and consistent organic social media content. These days, it seems like everyone has a camera: either on their smartphone or a standalone digital camera. I use them to guide my clients through their executive brand development. Talk through the top 10 values in detail, this is a lengthy step but not one to be missed. A workshop to support teams to reflect on and ultimately increase their alignment with purpose/goals and team member autonomy. 2. 1 - Narrow the focus: You could build a 1/2 day session that covers some fun team building, strategic planning, sales analysis, innovation and service development and quarterly budgeting. You can offer a prize for the group with the . ; Team leadership Support managers with the tools and resources they need to lead hybrid . And believe us, your company's overall brand will be better for it. Fun end-of-training activities. This will involve deciding what topics you want to discuss, who it is meant for, and why this workshop is needed. A workshop or also called intensive workshops are organized to communicate relevant news and educate attendees on issues related to the brand. Phase 1: Success Stories in Pairs. If you want to do one step further, print a selection of trending logos for inspiration and vote together the . Catchphrase Game - Free Training 2. Based on the Brand Personality spectrum, select with the stakeholders two colours. Our newest resources help families preparing for Temporary Duty Assignments, which can bring their own complications. Brand Camp, and our suite of boundary-pushing resources, is designed to take your wheels-in-motion idea, or stagnant brand, and put a little fire under it. In this phase we elicit 3-5 personal values from each participant which will form the basis for the group's values. 2. This exercise is an abbreviated heuristic evaluation and serves to encourage students to think carefully about user needs and basic design principles. Write down 'Meaningful and "Pleasant" on a whiteboard. Bailey's laid back yet confident facilitation style pulled the students in to her message on the importance of presenting a consistent and . 10. Mingle and gather feedback. Be prepared to devote time to this. Program. Create an Agenda. Create powerful and engaging face to face and remote delivery training courses, workshops and activities using our unique library of training course materials for Trainers and Managers. In each brand personality workshop, we have lots of different activities, discussion-starters and about a gazillion post-its - so here are just some of our go-to ideas to help you host your very own. Here are five ways you can be on the front foot of strengthening . Download Now. 1. Engagement Get to know your people with Pulse Surveys, eNPS scoring, anonymous feedback and messaging. To unearth game-changing insights, it needs to be someone who commands respect and authority within the company. 30 minutes: brand voice attributes. WEEKLY DIGITAL MARKETING NEWS UPDATES. - Learn how to design your own workshop for any . Insights Team Building. The idea is to get as many as possible, from buttons and links to navigation and branding. I have developed the following 10-step brand assessment and defining exercises based on my training as a Reach Certified Personal Branding Strategist. Founded in 2011 with a purpose to build employer brand leadership capability in organizations to create a better and fairer world of work, our graduates from more than 70 countries are now at the forefront of the new era of employer brand leadership discovering new ways to attract, engage and retain people. Branding is a mix of how you present yourself and how others see you. Shows you exactly how to Dene, Design and Deliver a strong personal brand that attracts the opportunities you want. The high energy training program will help you equip members of a team with the essential skill set and mind set to be a professional team player in a high performing team in which every . These Insights Discovery team exercises are designed to keep the learning alive and continue improving team communication and purpose. Grand Strategy Is an Inspirational And An Interactive Program Created To Support You In Creating A Prosperous Brand Strategy. With the optimal blend of methodology education and hands-on creation, this workshop gives marketing teams a repeatable method for brand story design. Listen to what your target audience is talking about. A sample workshop exercise: Genre - establishing contextual guardrails for your audience (and your brand) 4. Now, let's get to our top 11 creative workshop ideas. The Trading Game is a team building workshop that simulates the negotiating activities that may need to take place between different departments or organisations in the setting up of joint ventures. It can help you figure out which topics and content-types your visitors ACTUALLY want more of. But they also build the foundation of their efforts around these five essential social media activities: 1. Main points - Create a list of main points to discuss, and then break down each larger point into details that you want to communicate to your audience. In-Person Professional Development. Personal branding is a way of establishing and consistently reinforcing who you are and what you stand for in your career and life. Each exercise corresponds to a topic covered in the brand discovery survey. Host a photography lesson. Make the title simple, short, and meaningful. Brainstorming. All relevant information from the workshop exercises. The content and activities of a UX workshop will differ depending on the client, although the desired outcome can often be the same. Get your team in the right mind-frame (5 minutes) Depending on the size of your business, you may already have a company vision and a relevant high level OKR or strategic goal that relates to your . The Personality Challenge. Before you can start creating your workshop agenda, you need to be specific with what your goals and objectives are. Mind mapping is a popular team building activity that can be used in workshops. 7. Get group rates for 5+: [email protected] or 513-223-3878. Make a list of general activities. Our curriculum is focused on teaching . A highly engaging one-day training program packed with a plethora of fun activities and games focusing on the key characteristics of high performing teams. No doubt it'll leave those of us who couldn't attend SXSW feeling major FOMO. 9 AM to 9:30 AM Registration and Coffee. Or, upskill your team with a customized learning journey for . 1. Underneath this jot down all the things you learned today like people's beliefs, the brands strengths and weaknesses. Think of activities that a certain group of individuals would be totally interested in. We often talk about the need to elicit an emotional reaction through content, and with brand activation it is particularly important. With immersive 3D selfie scenes, a "Work from Anywhere" lounge with high-power WiFi, tantalizing sweet treats, Slack swag, and more, this brand activation screams Slack. Inside the Workshopper Playbook, You Will Discover: - Step-by-step workshops explained so that you can run them with any team to effectively solve problems you often face. Training activities and exercises, role-plays, icebreakers, energisers, team building games and more. This workshop is designed to help you start thinking about your Personal Brand and provide you with practical steps on how to start building and communicating both online and offline, who you are, what you do, what your core strengths and skills are as . Construct a Messaging Framework 7. 2. Launch Yourself! 20 minutes: empathy exercise. This is done through a combination of HR activities, developing an employee communication strategy, and implementing technology that employees want to use. Invite people from a variety of departments - not just marketing - to get new perspectives. The branding aspirations and goals of the business. Trainers' Library - Training Materials for Trainers. For example, "time management" can correlate to words like "organization . 4. . Source: Peerspace. You can get meaningful activities for your team in branding workshops. Listen to people's apprehensions and beliefs to collaboratively agree on what's important. This team-based game encourages your leadership team to create solid strategies for group success. Implement, track, and adjust. Workshops #4 | CHECK OUT YOUR WEBSITE ANALYTICS. Sharing values. Scope out the challenge and set objectives. Step 1: Determine Your Objective. Creative exercises inject a little fun into your branding workshop. You may need to separate attendees into focus groups here, but make sure you take the time to listen to everyone's thoughts. If you truly want to get your employee branding to the next level, it may require your company to leverage brand training. Brainstorming is a structured process to capture a group's ideas relating to a topic or issue. Aims: To help participants understand the importance of not making assumptions about the needs of others. Align your employees to your organisation's culture and brand values through a fun and interactive workshop where you'll learn about the principles and practices of Internal Brand Alignment. In 2022, the amplification of your brand image can be done effectively through various digital marketing activities: User Experience (i.e. The Personality Scale This is where those post-its come in. 2. Visualize the Brand with Keywords 3. The assignment is broken down into a few parts. Let's dig into activities that will help you do that. But with new technology coming out all the time such as Google's Night Sight camera it can be hard to keep up. A brand voice workshop agenda. 1. Understanding Personal Branding will provide advantages in your participant's personal and professional lives. It's a great team building activity to have before the start of a workshop. It's a helpful exercise for team members that find it difficult to remember faces and names. While that's a start, it's not enough to generate real customer insights. The Colour Works can offer the following Insights team building activities following your workshops. Give everyone a post-it-note and have them deliver messages to other attendees. This customer service training idea for listening skills emphasizes the importance of remembering the customer. Slides with step-by-step instructions. Now that you know your primary objective and who will attend, you can start to develop an outline of how you'll achieve the workshop's goal. Ask everyone what they think would make the workshop meaningful and pleasant. ; Recognition Give your people a chance to be seen with peer-to-peer recognition and watch recognition rise. 1. You might be surprised at how often that happens. Define the Brand with a Mission Statement 2. 6. the Brand Workshop 7. Analyze Competitor Brands 6. 1. "Keeping Memories". A standalone timer or laptop with an online timer in the fullscreen mode. Write as many words that you could potentially use to describe the brand. To explain the importance of seeking win:win in sales and negotiation. Idea #1 Conduct Collaborative Mind Mapping Sessions. A workshop often used in B2B event marketing is an event that gives attendees hands-on experience with the subject matter. Time: In total we estimate this exercise will take 15 minutes. The workshop agenda should be the source of an organized activity. 5. Now place a large piece of empty paper on the left side of the office wall. The relevance of your offer to the market or industry where the business belongs. This is my personal favorite, as it allows your team to get a . The Elderly Couple - Seeking Win Win. Each brand storytelling workshop is customized to meet client needs. Use this workshop to strengthen a culture of personal responsibility and build your team's ability to adapt quickly and navigate change. Offering your staff the ability to sharpen their skills and receive feedback on their writing is invaluable. . If you have a Facebook Business Page, you could conduct a poll on that platform. 11 effective change management activities. They help you step back from the day-to-day to make new connections about your brand. You might already have an audience in mind. In building your personal brand, you will define your individuality, maximize your strengths and ; Alignment Get your people in the same mindset with OKR goals and 1-on-1 meetings. Your brand becomes your personal calling carda unique promise of value; a distinct and authentic representation of you. Great In-Person business training workshops will positively influence your career growth and value to your company. Build Target Personas 5. Both cases can make customer service representatives appear incompetent. Competitors 4. This final step in the brand development process may be one of the most important. The more your voice is dictated by these decisions, the more clear and cohesive your brand will be. Here are some fun and meaningful exercises to try with your team as part of your change management strategy: 1. 2. There are many reasons you might hold a Design Thinking workshop; perhaps you need ideas for a new product, or maybe you're looking for ways to improve an existing one. Establish Market Positioning vs. Last 10 minutes: wrap up and next steps Write at the top "TODAY.". The Goal Of The Strategy Workshop 6. Review Your Core Values. UX Workshop Activities: #1 Evaluate One Screen. reputation. Our corporate team building and leadership activities can be delivered anywhere in North America. It's a collaborative and written version of brainstorming where members take a subject and jot down anything connected to it. All of our training course material packages include a plethora of self-discovery and independent learning activities, exercises, and games designed to address specific key learning points, as well as providing additional ideas for activities and interaction to add depth and interest to your existing course materials. Bubble Busters - Free Training Game Free. When a parent serves, the whole family servesso Sesame Workshop has long supported military families with free, bilingual resources to help with everything from deployments to homecomings to family caregiving and more. Assessing your values ensures employees stay on the path you envisioned when you wrote your values statement. Reach out to them to find out what they're interested in and what they haven't seen before. Delivering your brand clearly and consistently across a wide audience helps open doors to opportunities. Leverage brand training. Encourage Customer Promotion: Sonic. Obviously a winning brand development strategy doesn't do much good if it is never implemented. your . It's a way to make sure everyone is engaged. Professional profile:16+ years as on June 2018:Total: 16+ Years of work experience with advertising agencies and corporate diversified across divisions of Sales, Marketing, Product Branding, Training and IT, for brands like Pfizer, NPCIL, Kingfisher, ING, NIIT, Apple, WSI, UB group & Aptech. Often it is the first experience somebody will have with your brand, therefore it's important to make the right kind of impact so that your brand sticks . First, I provide students with Dr. Freberg's checklist for personal branding. - Facilitation hacks I have developed over 8+ years working with huge companies that are proven to align any team. Collate everyone's opinions on a mind map. Brainstorming workshop for the ELEKS design team (Large preview) Materials. This workshop aims to equip you with the knowledge and tools to transform your employees into brand ambassadors. The purpose of this project was for students to strategize how they would build their personal brands online. The first four exercises are tackled on Day 1. Read More. A heuristic evaluation involves reviewing a site or app to assess its adherence to recognized industry best practices for usability. The colors are blue, yellow, green, white, red, and black. Inspired by Peter Smith's model of personal responsibility. Problem-solving activities are a great way to learn how the team works (both individually and as a group) and to learn strategies that will help the team react quickly to obstacles that stand in the way of achieving the objectives of the project. Write letters to the future The importance of the brand workshop leader Having the right person to lead your brand workshop can be the difference between success and failure. At the end of the workshop, you want your team to leave with positive energy. 3. This training will help you: Better understand how to navigate the LinkedIn platform Let's check out some benefits of naming a training program or course rightly: 3. Conclusion: emotional reaction through interaction. 20 minutes: tone of voice scale. . We have one of the largest collections of free training games on the internet. Detail orientation. . Like most marketers, you probably monitor your company's social feed for brand-related mentions. I encourage students to work through the list. Overview. Ask everyone to write their ideas on post-it notes. They focus on the critical core competencies required to succeed in today's business . All the activities that you have identified suitable for the workshop will be part of your agenda. These exercises serve as tools to help focus your marketing messages, help you with customer interactions, and maintain a consistent and captivating brand. The Branding Workshop is a meeting between the key business leaders and the brand strategist, to collaborate and develop the foundation and strategic direction for the brand. . The reach of the current brand of the company. By naming a training program or course, give out enough information and engage your readers. Register Now $997. Change management activities make workplace transitions more manageable by engaging team members, boosting morale and relieving tension. Here's how to set it up: 1. Add a quick brainstorm for that new digital campaign - and discuss the new IT system security protocols. The Survival Game. Attendees participate in workshops to acquire a new skill or specialized knowledge that they can apply to their day-to-day life or profession. On the right hand wall office wall, put up another large sheet of . Brand Workshop objectives AimS of the BrAnd WorkShop to create a consensus amongst all parties responsible for delivering the Client brand message to define Client core values and strengths provide an opportunity for the key decision makers to help define the Client brand use the groups combined . Each year, review your values statement to honestly see if it's still working for your organization. Cultivate emotional intelligence Source: Peerspace. Do this and it becomes easier for you to get to the next step. Sharpen soft skills with a workshop on emotional intelligence. Members use the site to network or keep in touch with colleagues, co-workers, clients, friends, and family. Moreover, a catchy and impressive training course name can make a huge difference. 117. But it can do so much morebuild awareness of your brand, boost your profile, connect with professionals, find job opportunities, etc. 20-30 minutes. 4. Bailey Parnell, from SkillsCamp, facilitated a personal branding workshop for over 30 university students at the Starting Point 2017 conference at Saint Mary's University in Halifax, Nova Scotia. Branding exercises are guided activities that help you create an understanding of your company, its vision, and its customers. Doing a core values exercise once isn't enough to keep your company on track. Step 3: Discuss, discuss, discuss. If you want to get a better handle on your brand, clear a morning and get a bunch of people in a room. Having everyone share their notes fosters a feeling of inclusion and team spirit. Why "Defining Your Brand" Activity is Important A narrative approach makes sure we can tap into the core values of each person without having to compensate for reporting bias. You may also see it proposal examples. One of the best ways to brainstorm inventive workshop plans is simple: ask people what they want to do. In the end, I think you'll find your efforts are eye-opening and invigorating. Tips for naming a training program or course. Objectives Every good workshop starts with well defined objectives Purpose: When you clarify the objectives of the session, you allow the participants to understand why the workshop is important and how it relates to their day-to-day work. Founded Techdivine Creative Services in 2010 during . The idea is to give them opportunities to practice their critical thinking, creative thinking, and problem-solving skills in a fun and interesting way. Workshop topics or themes are often specific to a certain industry or niche. Our brand voice workshops are usually 90 minutes, and go something like this: First 10 minutes: introductions and hand-out supplies. It is important to be aware of how you are viewed. With that in mind, here's a sample plan for a full day UX workshop. Our robust leadership training program, Lead 4 Success, will help you build your personal leadership brand by strengthening the "Fundamental 4" leadership skills self-awareness, learning agility, influence, and communication that you, as a leader, need to be successful. Brand Quiz - Free Training Game Free. Regularly monitoring your website activity is so important when it comes to marketing activities. Here are some guidelines I modified* from this Brand Workshop by Ignite Your Brand: Be Positive everything is possible; Be prepared to participate everybody's ideas are of equal worth; Be open minded postpone and withhold judgement on ideas; Be creative encourage radical, lateral and innovative ideas